MSME Growth Tracks
We tailor our support based on where you are in your journey — whether you're just starting or already running a business.
Transform your idea into a thriving business.
Create Track
(From Idea to Business Creation)
For entrepreneurs in the ideation/early-stage phase, and aspiring entrepreneurs ready to turn passion into action.
MSME create TRACK
Goal: Help aspiring entrepreneurs turn viable ideas into formal, market-ready businesses.
Venture Design
Get guided support to sharpen and validate business ideas, then design a clear, viable business model that defines value propositions, target customers, revenue streams, and operational structures for sustainable growth.
Minimum Viable Product Development
Obtain step-by-step assistance to create and test prototypes or first versions of their products/services.
Market Introduction
Access support for launching innovations into the market, including entry strategy, customer targeting, and initial sales.
Customer Acquisition
Learn strategies and support to attract, engage, and convert target customers into loyal buyers.
Legal & Compliance Toolkit
Get guided support on business registration, KRA PIN, KEBS pre-certification, and licensing requirements.
Financial Literacy for Founders
Get practical training on personal vs. business finance, budgeting, startup capital planning.
Talent Development
Obtain guided support to build strong teams through leadership skills, collaboration, and essential capabilities for turning ideas into sustainable businesses.
Scale with clarity, structure, and confidence
Build Track
(From Structure to Scale)
For entrepreneurs managing existing businesses seeking growth, structure, or scale
MSME build TRACK
Goal: Equip existing MSMEs with systems, strategies, and capabilities for sustainable growth and market expansion.
Business Health Check / Business Model Validation
Benefit from a diagnostic tool to assess strengths, gaps, and priorities in strategy, finances, operations, and market fit.
Sales & Marketing Accelerator
Attain tailored training on customer acquisition, branding, pricing strategy, digital marketing, and CRM.
E-commerce Growth Toolkit
Get advanced training and tools to scale online sales, build omnichannel presence, and integrate logistics/payment solutions.
Financial Systems Setup
Obtain practical guidance on bookkeeping, budgeting, invoicing, and reporting for growth-stage businesses.
HR & Team Building Support
Learn recruitment templates, onboarding processes, culture building, leadership and team development.
Systems, Processes and Structures
Learn design and implementation of efficient workflows, organizational frameworks and governance models.
Strategic Planning Labs
Access quarterly sessions to define or refine business goals, OKRs, and success tracking.
Access to Capital Readiness Program
Get coaching on funding proposals, pitch decks, financial projections, and investor engagement.
Risk Management
Obtain tools and advisory support to help businesses identify, assess, and mitigate financial, operational, and compliance risks
Technology
Get guidance on adopting technology tools for operations, communications, and sales to boost efficiency.
Make an inquiry!
Contact Edna today to learn more about our products and how they can work for you.
Cross-Cutting Add-ons (Applicable to Both Segments)
LYD Learning Hub:
Centralized online portal for digital resources, toolkits, training replays
Follow-up and reviews:
Check-ins to track progress and pivot support
LYD Pulse Reports:
Data-driven insights and dashboards for each client to track business KPIs
Mentorship circles:
Weekly & Quarterly advisory sessions with seasoned entrepreneurs.
Power Talks & Community:
Access to curated knowledge-sharing, peer learning, networking forums and ecosystem events